The Potomac Timeline
April 1, 1985
Joe Appelbaum enters the insurance industry.
February 1, 1986
Joe moves to DC Metro area.
April 1, 1986
Joe acquires first client, Guernsey Office Products (still an active client).
April 1, 1990
Potomac Companies is formed.
Potomac Companies incorporation.
Potomac Benefit Administrators (PBA) formed, TPA services for FSA & HRA.
2000 - 2009
Potomac experiences explosive growth.
2010 - (present)
Shift emphasis to lower middle market and consultative practice. ACA & HR SME.
Establish KISS – Keep It Simple Solution™ for integrated Human Capital Management (HCM).
April 1, 2020
CalmHR Professional Employer Organization (PEO / ASO) established for professional services firms and emerging government contractors is created.
January 1, 2021
CalmHR Professional Employer Organization (PEO / ASO) is launched.
May 1, 2022
Potomac Companies mergers with Acrisure, LLC
Potomac Companies is dedicated to improving the corporate employee benefits experience for both our clients and our employees.
Since our formation in 1990, we take pride in our commitment to embrace everyone & every culture. Our diverse inclusion efforts consistently provide opportunities for everyone from all backgrounds, and we foster a culture of empathy and a supportive environment. Our office is located in one of the most ethnically diverse small cities in the United States, Rockville MD.