About Us
The Potomac Timeline
April 1, 1985
Joe Appelbaum enters the insurance industry.
February 1, 1986
Joe moves to DC Metro area.
April 1, 1986
Joe acquires first client, Guernsey Office Products (still an active client).
April 1, 1990
Potomac Companies is formed.
1993
Potomac Companies incorporation.
1997
Potomac Benefit Administrators (PBA) formed, TPA services for FSA & HRA.
2000 - 2009
Potomac experiences explosive growth.
2010 - (present)
Shift emphasis to lower middle market and consultative practice. ACA & HR SME.
2016
Establish KISS – Keep It Simple Solution™ for integrated Human Capital Management (HCM).
April 1, 2020
CalmHR Professional Employer Organization (PEO / ASO) established for professional services firms and emerging government contractors is created.
January 1, 2021
CalmHR Professional Employer Organization (PEO / ASO) is launched.
May 1, 2022
Potomac Companies mergers with Acrisure, LLC
